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Demographic monitoring

Demographic monitoring 

We collect the demographics of the local residents with whom we engage via our 
equality monitoring form. We give hard copies of the form to attendees at our focus groups and community outreach events then collect completed forms and upload them onto SurveyMonkey after the events. Where we issue a digital survey, the demographic monitoring is included at the end of the survey. We use SurveyMonkey to gather all this data in one place for analysis purposes. We edited the form based on feedback from protected groups and equality experts in 2018. We are thus able to ensure that our engagement is representative and that we are addressing any gaps in our engagement. We carry this out for all of our engagement activity, both to ensure decision making and mitigations are responsive to the needs of all protected groups and to inform improvements; two key examples are the work undertaken to codesign and implement our equality objectives and our recent public consultation around the future of Hammersmith UTC and weekend plus hubs in the borough.

Our work to ensure we were engaging with a representative sample of local people to inform our local equality objectives resulted in this report – for which we would like to thank Safety Net People First (led by and for people with learning disabilities), local BAME community groups, Mosaic LGBT Youth Centre members, Fulham Good Neighbours, Old Oak Community Champions and their older people’s groups, and many more for their input. You can also read our quarterly progress report against these equality objectives here.

When undertaking pre-consultation engagement and consultation work to inform decision making around the future of our weekend plus hubs and Hammersmith Urgent Treatment Centre, we encouraged all survey participants, focus group attendees, and members of the public reached through other means such as outreach to fill out one of our equality monitoring forms. Where a hard copy was filled out, we uploaded these into our SurveyMonkey form. We ran off reports on the demographics of survey respondents every week during the consultation, which then allowed us to target our engagement more effectively to ensure a representative spread of respondents. For example, when our results showed we had received no responses from anyone who was Polish, we were able to engage and place leaflets at the Polish Centre in Hammersmith. The result of this approach was that by the end of the consultation, we were able to demonstrate that we had heard from a representatively diverse range of local residents; as evidenced in our final consultation demographics report and pages 22-28 of our decision making business case. The business case shows how information we were able to gather based on effective outreach (informed by our demographic monitoring) resulted in proposal changes (keeping the three weekend plus hubs rather than changing the number of hubs) and meaningful mitigating actions (e.g. installing a direct phone line to NHS 111 outside the Hammersmith Urgent Treatment Centre, and carrying out a communications campaign about local services).